TELFAR DESIGN LAB: 2025 FSF (Fashion Scholarship Fund) Submission - Design and Product Development

During Fall of 2024, I was allowed to curate a concept that integrated technology and design aesthetics. I redefined TELFAR's iconic shopper bag, enhancing its functionality and inclusivity. My idea, the TELFAR Design Lab, introduced simple, ergonomic, and dynamic elements for accessibility with enhanced functionality and focused on consumer inclusivity. I also integrated sustainable practices, such as innovative materials, with a reflection of TELFAR’s evolving use of color.

These designs came from a question I asked myself, “How would I create bags for TELFAR that better cater to consumer needs through thoughtful, detailed, and versatile / multi-functional features?”